“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.”
Dale Carnegie
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April 2008
Do you have a marketing idea that’s been languishing? Sitting on the shelf waiting for a ‘better’ day?
You may have put it on the shelf for lack of time to give it attention, or for lack of certainty how to put it into action. If you’re stalled because of lack of time, let’s get it pulled back onto your front burner.
Take it out, dust it off and ask yourself:
“What is the next step to bring this idea into action?”
Block off 30 minutes per day for the next 5 days on your calendar specifically to work on this uninterrupted. Write it in right now, and a month from now it will be part of your ongoing marketing efforts. Let me know the results you create!
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SWITCH ON YOUR MARKETING INNOVATION MACHINE
© 2008 Linda Feinholz
The question I posed to the room full of financial advisors was “What new ways have you used in your marketing in the past twelve months?” I was really eager to hear the answers, and for other people in the room to hear and learn from the suggestions as well.
As I took answers from the people around the room I saw that one of the participants, Michael, had a self-satisfied grin on his face. I thought to myself “Great! He must have a good example to share.”
You can imagine my surprise when he said, “I’ve been at this thirty years. Frankly I’ve tried everything without predictable results and there is nothing else worth trying.” He really meant it. When I asked for details, he listed approaches he’d used years ago and never tried again since.
Sitting across the table was a new financial planner, Dave, who proceeded to list four things he’s doing to market his business… and each is getting him results right now, building his business.
I could list those four approaches for you but that’s actually not the point. The point is the difference in attitude and the steps Dave is actively using are producing his results.
As I probed further, I unmasked the fact that Michael took a scatter shot approach to his marketing and didn’t stick with any approach long enough to get real results. Dave on the other hand was persistent in moving his new ideas systematically through the four steps of innovation that I teach my clients to use.
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