If you’re anything like me, you’ve learned to ‘never say never.’
I found out the power of that phrase by accident in my 20’s when I used ‘never’ in a conversation. 3 months later I was doing the very thing I was sure I’d not ever… yes, never… have the opportunity to do.
When I caught the pattern, that if I said it to someone, then that very event would happen, I started using it on purpose and it worked like a magic charm.
Two Tuesdays ago I mentioned to a colleague that I’d ‘never’ again have work with a favorite client since she now has the internal consulting group under her command. Friday she called to say “Tell me about your international experience.” That’s 3 days later.
So here I am writing this to you from Madrid, Spain. I just wrapped up 4 days of facilitating a business redesign retreat with 25 people. When the meeting was over I put on my tennis shoes and went to the Prado Museum. The today I took a walking tour of Toledo.
‘Never’ really rocks!
I know the economy has stressed you out. So watch this space for my article for you with some thoughts about how to keep your attention and action focused on your marketing in tough times, and good ones too.
