One of the most powerful ways to get your team to step up and take on greater responsibility and authority is to boost their profile in the business. As each team member is viewed with greater respect by their peers, the team will work together to solve issues that come up rather than turning to you as the key problem solver each time.
The following steps can be used with each member of your team, in each and every functional area:
1. Pick a single topic – Work with each person to identify some aspect of the business, be it products, services, or processes, that they are effective at.
2. Tell team member that you’re going to work with them to develop a talk on that topic and the time and date for it.
3. Coach them into outlining 10 to 20 things they know already.
4. Have them send a quick survey to their ‘customers’ (others in the company) asking them what their “Single Biggest Question Is” about that topic.
5. Have them compile the answers and identify “The Top 10 Questions”.
6. Have them develop their answers to those questions into a 20-minute talk on that topic that can be shared at a team meeting, a company-wide brown bag lunch talk and so on.
7. Have them deliver their presentation at least 3 times. This can be to their peers, to the entire company, and even to customers.
Bonus Tip 1 – Have each person create a tip sheet on the topic for people to refer to. This might be other employees, or as a customer download from your web site.
Bonus Tip 2 – Record the presentation and make the recording available on your web site.
Bonus Tip 3 – Send an email to your customers and prospects letting them know they can ask their questions of your expert on the topic.
Each of these steps boosts your team members’ expert status, not only in their colleagues eyes, but also in their own. Once you’ve used all these steps on a single topic, you can now ask each member of the team identify if there is another angle on their topic that they can use that will increase their expertise further.
You can make this cycle an annual process and repeat all the steps.
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