Marketing

Small Business Marketing – Repurposing Your Know How Increases Your Expert Status

April 13, 2009

If your goal is to grow your business, there are several ways to make sure you are getting the best bang for your marketing buck. Rather than trying to be known for everything you do for your customers focus your marketing using these steps: 1. Pick a single topic – Yes, I know you’re expert [...]

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Practical Business Building Tips – How Do You Decide Who Your Target Market Should Be?

April 9, 2009

One of the most important questions you have to answer for yourself as you build your business is who is your target market. This is especially true now with the economy putting pressure on you and your competitors vying for the budget conscious customer. I have found that there are 3 questions that you need [...]

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Practical Business Building Tips – How Many Of These 3 Marketing Mistakes Are You Making?

March 28, 2009

Business building is a marketing game – the greater your marketing focus (the number of ways you keep your message on the results your clients want) the greater all your results will be – results like products and services, prospects, customers, and profits. The challenge for most business owners and entrepreneurs is to be able [...]

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Small Business Marketing – How to Write 100 Articles in 100 Days

March 24, 2009

Felicia Slattery, Keith Goodrun and Jeff Herring put out a challenge to the world of internet marketing folks. They’re calling it “100Articles100Days” and created a support system for all of us participants amping up our marketing. Well this morning I figured out a couple of keys to keep myself on track and meet my HAHD [...]

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Practical Business Building Tips – How Many Of These 3 Marketing Mistakes Are You Making?

March 16, 2009

© 2009 Linda Feinholz Business building is a marketing game – the greater your marketing focus (the number of ways you keep your message on the results your clients want) the greater all your results will be – results like products and services, prospects, customers, and profits. The challenge for most business owners and entrepreneurs [...]

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Change 1 Idea And You Can Change It All!

October 21, 2008

When I asked a group of professionals what they’ve written recently, there was dead silence in the room. They all knew it would be worth it to have something in writing to send to clients and prospects, but it seemed like an overwhelming project. Finally one of them said “I haven’t written a thing since [...]

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Diversify The Ideas That Build Your Business

August 24, 2008

© 2008 Linda Feinholz I’m a voracious reader. There have been some years when I read nearly 400 books… and worked full time and slept fewer than 4 hours a night. I love reading. That was then… And now my body wants more sleep, and my reading has dropped off. So I use my reading [...]

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SWITCH ON YOUR MARKETING INNOVATION MACHINE

April 26, 2008

SWITCH ON YOUR MARKETING INNOVATION MACHINE © 2008 Linda Feinholz The question I posed to the room full of financial advisors was “What new ways have you used in your marketing in the past twelve months?” I was really eager to hear the answers, and for other people in the room to hear and learn [...]

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Change 1 Action And You Can Change It All!

March 20, 2008

Have you been making it easy for your ideal clients to find you? Are you creating your own identity in your marketplace? Ask yourself: “What is one available channel to build my identity I’m not using today?” You’ll easily come up with a list of 10-15 ideas you’ve read or seen others using. Pick one, [...]

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BE A BEACON, NOT A CHAMELEON IN YOUR BUSINESS

March 19, 2008

© 2008 Linda Feinholz In meetings with friends and clients this past month I asked a few people to be part of my R&D team to find out what stopped them from getting out there in a BIG way to get clients. I also asked them to tell me the goals they set themselves being [...]

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