Profit Plan

Explore every one of the tips as your opportunity to open up to the Breakthrough possible for your own business. Take each of the Breakthrough Profit Model Tips I use with my clients and program members and make them your own.

For instance, as a business person, it is important for you to understand that only 35% of the reason people buy the products or services you offer, is for the actual product or service itself.

The other 65% of the reason they buy is for what you can do or provide for them beyond the product or service, and what that product or service does for their achieving their own Goals.

What they “need” right now isn’t always what they want.

In other words, if you are trying to sell ‘at’ your customers and prospects products and services, you are wasting your time.

They are only 35% interested in products and services. But they are 65% interested in the benefits of having you involved.

You see chances are good that your customers and prospects can buy the same product or service (or at least comparable ones) from any one of several of your competitors.




It’s not “all about you.”

Your business profitability depends entirely on your matching the Vision your ideal clients hold for the thing they want solved AND who they believe can solve it.

Most people in ‘business’ are selling the product or service they personally crave seeing out there in the world. Those entrepreneurs and business owners are missing the point. People don’t buy what someone else wants to sell to them. They buy solutions that move them toward their own Visions and Goals from whoever is offering the closest fit. Even unexpected solutions.

I suppose I could have written an entire book on this topic alone, but I prefer to give it to you here in the context of all of the Breakthrough Building Blocks.