Think of the word, “Professional.” What image comes to your mind? Do you visualize a doctor, a dentist, a lawyer, or perhaps the president of a large corporation? Did the image of the owner or manager of the business you operate cross your mind? What criteria do you use to define a “professional?”
What about other people – your customers, for example? How do you think they define the style, personality, and results they’re looking for?
The services you perform for your customers on a daily basis, such as progress check-ins, can have a big impact on them, their family, their staff, employees or customers if they have businesses, and their financial futures. The way you run your business and handle your customers’ needs on a daily basis says a lot about you and the position you occupy in their minds.
as she sampled their beds and bowls of porridge? She knew “just right” when she experienced it.
do you have the information on what you actually need to solve for them. That is when your product or service design begins.
USING BREAKTHROUGH POWER QUESTIONS
What has been your greatest fear or frustration?
What is the most critical number 1 thing you most want or need solved?
If you could have it any way you could imagine, how would it look?
What would change as a result of that?
Why is that important?
And why is THAT important to you?
A hidden benefit of taking the time to interview your clients and prospects about what they want solved is that they will give you the very language to use in telling them what you’ve designed for them. Their dreams, their challenges, their frustrations, and their goals. Their previously unspoken fantasy of what they wished their world looked like.
