The Formula In Action

 

Think of the word, “Professional.” What image comes to your mind? Do you visualize a doctor, a dentist, a lawyer, or perhaps the president of a large corporation? Did the image of the owner or manager of the business you operate cross your mind? What criteria do you use to define a “professional?”

What about other people – your customers, for example? How do you think they define the style, personality, and results they’re looking for?

The services you perform for your customers on a daily basis, such as progress check-ins, can have a big impact on them, their family, their staff, employees or customers if they have businesses, and their financial futures. The way you run your business and handle your customers’ needs on a daily basis says a lot about you and the position you occupy in their minds.

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as she sampled their beds and bowls of porridge? She knew “just right” when she experienced it.

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do you have the information on what you actually need to solve for them. That is when your product or service design begins.

USING BREAKTHROUGH POWER QUESTIONS

What has been your greatest fear or frustration?

What is the most critical number 1 thing you most want or need solved?

If you could have it any way you could imagine, how would it look?

What would change as a result of that?

Why is that important?

And why is THAT important to you?

A hidden benefit of taking the time to interview your clients and prospects about what they want solved is that they will give you the very language to use in telling them what you’ve designed for them. Their dreams, their challenges, their frustrations, and their goals. Their previously unspoken fantasy of what they wished their world looked like.

 

 

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Your starting point is

by Linda Feinholz July 19, 2012

to actually ASK your customers and prospects what they need solved, why it’s so important to them, and what is the impact that having it solved will make on their business and their lives. ~Linda Feinholz

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So what about that other 35% –

by Linda Feinholz July 16, 2012

the reason people buy the products or services you offer, the actual product or service itself. The product or service, and what that product or service does for your customer needs to be based not on what you “know” they ought to have, but on what you “know they know” they want. If you are […]

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They’ll hold out their hand and say

by Linda Feinholz July 12, 2012

“I’ve been looking for YOU!” and you’ll add an extra “0” to the revenue you bring in by matching your solutions to their unspoken dreams. ~Linda Feinholz

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In today’s tough, competitive market,

by Linda Feinholz July 9, 2012

it’s difficult to compete on price or product. Even in the new technology arena. You may be able to command a certain advantage for a period of time because you have a lower price than your competitors, but you and I both know that it will be short-lived. The truth is, you will never be […]

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In today’s tough,

by Linda Feinholz July 5, 2012

competitive market, it’s difficult to compete on price or product. Even in the new technology arena. ~Linda Feinholz

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As you read this, take your time.

by Linda Feinholz July 2, 2012

Explore every one of the tips as your opportunity to open up to the Breakthrough possible for your own business. Take each of the Breakthrough Profit Model Tips I use with my clients and program members and make them your own. For instance, as a business person, it is important for you to understand that […]

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You see chances are

by Linda Feinholz June 28, 2012

good that your customers and prospects can buy the same product or service (or at least comparable ones) from any one of several of your competitors.  ~Linda Feinholz

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