It’s not “all about you.”
Your business profitability depends entirely on your matching the Vision your ideal clients hold for the thing they want solved AND who they believe can solve it.
Most people in ‘business’ are selling the product or service they personally crave seeing out there in the world. Those entrepreneurs and business owners are missing the point. People don’t buy what someone else wants to sell to them. They buy solutions that move them toward their own Visions and Goals from whoever is offering the closest fit. Even unexpected solutions.
I suppose I could have written an entire book on this topic alone, but I prefer to give it to you here in the context of all of the Breakthrough Building Blocks.
Is bottom-line growth your goal?
Or, is a highly lucrative lifestyle business more important to you?
What if you could get out of bed on Tuesdays with the confidence that you had all the “know how” you need to run your business perfectly, including a compelling vision, concrete goals, a highly profitable busines s model, leverage systems, a high performance team, and access to all the advice you need, right when you need it?
What one thing would you change to make you a better, happier, and more productive businessperson?
Stick with the underlying idea here:
It doesn’t matter what industry we’re referring to.
It doesn’t matter what product we’re talking about here.
It doesn’t matter what service or solution or remedy or transaction (see all the other professions we can cover?).
My clients Susan, Nick, Karen and Jennifer, learned that there isn’t a single action you’ll take in the outer world, that you’ll follow through on over time, if you don’t understand the Principles of Breakthroughs.
Perhaps you’d like to be more effective at closing sales or handling objections. Is repeat business more important to you?
What if your current customers felt that you were the only person or the only business that understood and could effectively serve their specialized, unique and individual needs?
Or, how about referrals? Take the best customer you have right now. How would you like to have more contacts just like him than you could possibly handle?
Would you have them wave that wand to hand you an easier way to design and deliver products, services, information built on your expertise and experience, that your ideal customer has been searching for – and gave up hoping to find?
Would you want those customers to value results you deliver so highly that there is no ceiling on what you could charge?
Your business may be good now, but would you like to be even better at using more effective, more reliable systems and teams?