Think of the word, “Professional.” What image comes to your mind? Do you visualize a doctor, a dentist, a lawyer, or perhaps the president of a large corporation? Did the image of the owner or manager of the business you operate cross your mind? What criteria do you use to define a “professional?”

What about other people – your customers, for example? How do you think they define the style, personality, and results they’re looking for?

The services you perform for your customers on a daily basis, such as progress check-ins, can have a big impact on them, their family, their staff, employees or customers if they have businesses, and their financial futures. The way you run your business and handle your customers’ needs on a daily basis says a lot about you and the position you occupy in their minds.


it’s difficult to compete on price or product. Even in the new technology arena.

You may be able to command a certain advantage for a period of time because you have a lower price than your competitors, but you and I both know that it will be short-lived.

The truth is, you will never be able to maintain a competitive position in the marketplace – long-term for any length of time – just because of the prices you charge or the products you provide.

It’ll just be a matter of time before either one of your competitors lowers their prices or duplicates (or even betters) your product, or you raise your prices because you no longer have the necessary margins to justify your prices.

But there’s one thing your customers can’t get from any of your competitors. And that’s you, and the empathy, the problem solving expertise and the knowledge, education and commitment to service that you bring to his or her specific and unique situation.

They want someone they can trust.


You should test each goal you set on the following five criteria.



Your Goals   Should Be S.M.A.R.T.

Specific –   Measurable – Achievable
Realistic –   Time-bound



It is important for your goals to be Specific, so you will know exactly what you’re aiming for.

Your goal should be clearly defined and identified so you not only know what you are trying to accomplish, you’ll also know when you attain it. And so will the rest of your team.

Saying you want to help more people, sell more products, merchandise or services or reduce the number of contacts to close a sale isn’t enough.

You need to specify your goal clearly. Is it 30 more clients, 12 more sales per month? An extra $100,000 in monthly sales? How about a certain amount of certain types of products or services?

How much – specifically?

Whatever your goal, there should be no doubt about what you wish to accomplish.

Your goals should be Measurable.

That is, there should be a system, or method of determining how you are progressing in your efforts for attainment.

By clearly defining your goals as discussed in the previous step, you will be more able to measure them. It’s important for you to be able to see your current status, as well as progression towards your goals.

Next, your goals should be Attainable. If your goal is too high… if there’s no hope for you to reach it, it won’t take long for you to become discouraged, and you will either lose concentration and the drive necessary to pursue your goal, or you will abandon it altogether.

Your goal should be something you can reach with just a little extra effort.


Entrepreneur Tips – Discover How To Build Your Business Right, Or Else

by Linda Feinholz May 11, 2009

Entrepreneurial business building can bring you endless waves of profit, freedom and fun, when you do it right. That is where the title of this article comes from – “build your business right… or else.” Or else what? One of the challenges of entrepreneurial business is that there are lots of ways to do it […]

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Business Management Tips – Top 7 Ways To Screw Up Your Business & What To Do Instead

by Linda Feinholz May 8, 2009

In entrepreneurial and small business, the greatest challenge is to grow the business while at the same time stop doing everything yourself. This is an enormously important part of building any business successfully. Over the years of consulting and coaching business owners and entrepreneurs, I’ve uncovered quite a few ways to mess up your efforts. […]

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Team Building for Entrepreneurs – Get Your Entire Team Pulling In The Same Direction

by Linda Feinholz May 2, 2009

The average team takes weeks or months to gel into a smooth working group. You can have a high payoff team come together in 30-45 minutes, and work together smoothly. That way your entire team’s productivity will soar as they work together. Not only will their effectiveness in the group improve, but also their independent […]

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Small Business Management – Is This Your Solution To The 5 Things You Need To Be Successful In Business?

by Linda Feinholz April 17, 2009

You basically need just 5 things to thrive in business. Focus, leverage, leadership, management and passion The really good news is that everyone can master these just by giving them your attention. Focus Being able to stay focused is the first key to small business success. There will always be new options, new opportunities, new […]

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Which Of These 3 Business Management Mistakes Are YOU Making?

by Linda Feinholz February 5, 2009

© 2009 Linda Feinholz. In the same way that kids will gravitate to their favorite games at recess – the average business owner cannot resist making the same mistakes over and over again. I was reminded of that habit we all share as I sat across the desk from one of my clients this past […]

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Success Quote

by Linda Feinholz December 25, 2008

“The secret of joy in work is contained in one word – excellence. To know how to do something well is to enjoy it.” Pearl S. Buck

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Diversify The Ideas That Build Your Business

by Linda Feinholz August 24, 2008

© 2008 Linda Feinholz I’m a voracious reader. There have been some years when I read nearly 400 books… and worked full time and slept fewer than 4 hours a night. I love reading. That was then… And now my body wants more sleep, and my reading has dropped off. So I use my reading […]

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