do you have the information on what you actually need to solve for them. That is when your product or service design begins.


What has been your greatest fear or frustration?

What is the most critical number 1 thing you most want or need solved?

If you could have it any way you could imagine, how would it look?

What would change as a result of that?

Why is that important?

And why is THAT important to you?

A hidden benefit of taking the time to interview your clients and prospects about what they want solved is that they will give you the very language to use in telling them what you’ve designed for them. Their dreams, their challenges, their frustrations, and their goals. Their previously unspoken fantasy of what they wished their world looked like.




Your starting point is

by Linda Feinholz · 0 comments

to actually ASK your customers and prospects what they need solved, why it’s so important to them, and what is the impact that having it solved will make on their business and their lives. ~Linda Feinholz


the reason people buy the products or services you offer, the actual product or service itself.

The product or service, and what that product or service does for your customer needs to be based not on what you “know” they ought to have, but on what you “know they know” they want.

If you are trying to sell your customers and prospects products and services because you ‘already know’ a solution you’re still missing the mark.

Remember, the odds are good that your customers and prospects can buy very similar products or services from any one of several of your competitors.

Your advantage therefore needs to come from another source – from your customers themselves.


In today’s tough, competitive market,

by Linda Feinholz July 9, 2012

it’s difficult to compete on price or product. Even in the new technology arena. You may be able to command a certain advantage for a period of time because you have a lower price than your competitors, but you and I both know that it will be short-lived. The truth is, you will never be […]

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As you read this, take your time.

by Linda Feinholz July 2, 2012

Explore every one of the tips as your opportunity to open up to the Breakthrough possible for your own business. Take each of the Breakthrough Profit Model Tips I use with my clients and program members and make them your own. For instance, as a business person, it is important for you to understand that […]

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When you set your goals, think of the word, “SMART”

by Linda Feinholz June 4, 2012

You should test each goal you set on the following five criteria.   BREAKTHROUGH GOALS   TIP 1 Your Goals   Should Be S.M.A.R.T. Specific –   Measurable – Achievable Realistic –   Time-bound     It is important for your goals to be Specific, so you will know exactly what you’re aiming for. Your […]

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There is no doubt that it is difficult

by Linda Feinholz May 14, 2012

to work long hours or on weekends when your family is waiting for you at home, and only have a couple of “shoppers” stop by or be stood up for an appointment someone made with you. It’s tough to make telephone calls, only to be met with hostile and rude people on the other end […]

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Vision, ideas and strategies alone, won’t create results.

by Linda Feinholz May 7, 2012

Vision, ideas and strategies alone, won’t create results. You’ve got to take action on them, if you expect anything different than what you’re currently getting. And that Action needs to have a purpose – creating a result, both for yourself and particularly for others – a service it’s delivering. That means laying out Goals towards […]

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What is it that gets you into action

by Linda Feinholz April 30, 2012

What is it that gets you into action when that list is sitting there in front of you? For my clients and course members, and me too, it takes one fundamental grounding point to get our attention and energy focused, inspired and into action. That is recognizing how our time and energy and attention are […]

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The Source of all Breakthroughs

by Linda Feinholz January 16, 2012

It’s important that you recognize the source of all Breakthroughs is in Thought. It’s only following the thought itself that deeper exploration of the idea, the practicalities of it, the mechanics of new relationships and fresh action can produce actual results. So the first key is to create the conditions for your Breakthroughs. ~ Linda […]

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