When I asked a group of professionals what they’ve written recently, there was dead silence in the room. They all knew it would be worth it to have something in writing to send to clients and prospects, but it seemed like an overwhelming project.
Finally one of them said “I haven’t written a thing since I left school, other than letters to friends.”
So I asked her to think about the following:
“What is ONE topic you’ve shared with colleagues
in conversation more than four times this month?”
Once she named it we spent 10 minutes outlining an article on that very same topic. As we did the exercise, the others in the group grabbed their own paper and pens and outlined their own topic.
It took each of them less than an hour total to flush the outline into 750 words, and edit them for each other.
That’s how simple it was to create a first article.
How about getting your first one drafted today?
