In today’s tough, competitive market,

by Linda Feinholz · 0 comments

it’s difficult to compete on price or product. Even in the new technology arena.

You may be able to command a certain advantage for a period of time because you have a lower price than your competitors, but you and I both know that it will be short-lived.

The truth is, you will never be able to maintain a competitive position in the marketplace – long-term for any length of time – just because of the prices you charge or the products you provide.

It’ll just be a matter of time before either one of your competitors lowers their prices or duplicates (or even betters) your product, or you raise your prices because you no longer have the necessary margins to justify your prices.

But there’s one thing your customers can’t get from any of your competitors. And that’s you, and the empathy, the problem solving expertise and the knowledge, education and commitment to service that you bring to his or her specific and unique situation.

They want someone they can trust.

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