May I let you in on a secret?

by Linda Feinholz · 0 comments

It’s not “all about you.”

Your business profitability depends entirely on your matching the Vision your ideal clients hold for the thing they want solved AND who they believe can solve it.

Most people in ‘business’ are selling the product or service they personally crave seeing out there in the world. Those entrepreneurs and business owners are missing the point. People don’t buy what someone else wants to sell to them. They buy solutions that move them toward their own Visions and Goals from whoever is offering the closest fit. Even unexpected solutions.

I suppose I could have written an entire book on this topic alone, but I prefer to give it to you here in the context of all of the Breakthrough Building Blocks.

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