Only when you have the answers from their hearts and minds

by Linda Feinholz · 0 comments

do you have the information on what you actually need to solve for them. That is when your product or service design begins.


What has been your greatest fear or frustration?

What is the most critical number 1 thing you most want or need solved?

If you could have it any way you could imagine, how would it look?

What would change as a result of that?

Why is that important?

And why is THAT important to you?

A hidden benefit of taking the time to interview your clients and prospects about what they want solved is that they will give you the very language to use in telling them what you’ve designed for them. Their dreams, their challenges, their frustrations, and their goals. Their previously unspoken fantasy of what they wished their world looked like.



Previous post:

Next post: