I had the priviledge this past week of spending more than 10 hours with Ben Mack, author of the Amazon.com #1 Bestselling book Think Two Products Ahead, a MUST read for anyone offering a product or service.
Until I started my work with Ben, I’d been going in circles regarding my branding and integrating it in this new business model I’ve taken on… Definitely “stuck!”
I cannot rave enough about the clarity and directness with which he uses his methodology and questions to cut through confusion, and bring to light the unique brand essence, customer benefit and associated product and service offerings of each person he works with.
