What experience is “just right” in your customer’s mind?

by Linda Feinholz · 0 comments


Think of the word, “Professional.” What image comes to your mind? Do you visualize a doctor, a dentist, a lawyer, or perhaps the president of a large corporation? Did the image of the owner or manager of the business you operate cross your mind? What criteria do you use to define a “professional?”

What about other people – your customers, for example? How do you think they define the style, personality, and results they’re looking for?

The services you perform for your customers on a daily basis, such as progress check-ins, can have a big impact on them, their family, their staff, employees or customers if they have businesses, and their financial futures. The way you run your business and handle your customers’ needs on a daily basis says a lot about you and the position you occupy in their minds.

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