When you set your goals, think of the word, “SMART”

by Linda Feinholz · 0 comments

You should test each goal you set on the following five criteria.



Your Goals   Should Be S.M.A.R.T.

Specific –   Measurable – Achievable
Realistic –   Time-bound



It is important for your goals to be Specific, so you will know exactly what you’re aiming for.

Your goal should be clearly defined and identified so you not only know what you are trying to accomplish, you’ll also know when you attain it. And so will the rest of your team.

Saying you want to help more people, sell more products, merchandise or services or reduce the number of contacts to close a sale isn’t enough.

You need to specify your goal clearly. Is it 30 more clients, 12 more sales per month? An extra $100,000 in monthly sales? How about a certain amount of certain types of products or services?

How much – specifically?

Whatever your goal, there should be no doubt about what you wish to accomplish.

Your goals should be Measurable.

That is, there should be a system, or method of determining how you are progressing in your efforts for attainment.

By clearly defining your goals as discussed in the previous step, you will be more able to measure them. It’s important for you to be able to see your current status, as well as progression towards your goals.

Next, your goals should be Attainable. If your goal is too high… if there’s no hope for you to reach it, it won’t take long for you to become discouraged, and you will either lose concentration and the drive necessary to pursue your goal, or you will abandon it altogether.

Your goal should be something you can reach with just a little extra effort.

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